What is a website?
A website can be many things to many people. At Full of Design, our website takes care of a lot of jobs that we can't. Here are just some of the positions your website might be able to fill.
A website is …
A Very Frugal (but Brilliant) Marketing Guru
Buying space in magazines and newspapers, printing posters and brochures, creating radio jingles or tv spots, is all very expensive. Even worse, those methods of advertising only get limited attention. You have to select which audience you want to target and hope that they pick up the right issue of the paper, or watch the right channel.
A website costs money too, but it works all day, every day, waiting to show off to the world. And quite often people find your site without knowing they were looking for it. A simple search on Google could easily bring a new customer to your site. They came to you — You didn't have to try and find them.
A Dedicated and Hard Working Sales Rep.
Your website has all the answers for your client. And it's always on the job. It never rests, it never takes coffee breaks, it is always there for you.
A Great Receptionist
Office/store hours are online. Directions are there too. Even a company directory with email and phone extensions are available. All those quick calls you receive each day about your business are simple to answer to keep your customer happy, but they take up a big chunk of the day. Why not let your website answer those questions instead?
Perpetual Pencil Pusher
Instead of hiring staff to take orders and fill out forms for customers all day. Your website can do. It never spells the customer's name wrong, and it doesn't make mistakes when it fills out the form. Best of all, you can trust it to safely and securely process payments for your customer, no matter how big the bill is.
PR Rep.
Did your office space flood and you have to close for repairs? Is your building closed for the holidays? Maybe you just won a prestigious award for your trade! Let your website inform the masses about these things. Not only can it share with everyone who goes to the website, but it can be very proactive and send an email out to all your customers and clients.
Customer Support Rep.
Your website has a comprehensive support database, full of articles to help solve even the hairiest of technical problems for your new product. Real-time shipping trackers are available for every item you mail out. All of your policies are right there for review, before and after, someone buys from your store. And if that weren't enough, you have a support ticket system in place so if the webiste doesn't resolve the problem, someone at the office can.
Project Manager
Your website can book conference rooms, keep notes, milestones, and task lists in check for each and every project you work on. It never forgets to write down meetings, and it always sends reminders to all the attendees.
Planet Saver
The best part about a website is that it is online. No trees were cut down to send out invoices, no chemicals were used to print brochures about your new product, and no gas was wasted on a trip to your store just to find out you were under renovation.